Assignment #5- Analyzing an Advertisement

This ad is trying to portray that drinking Tropicana is healthy to drink, is good for an health family and with drinking this juice will help family come to aspect. I can that in this picture has a family together in which they are happy together and they are smiling and this portray that. The audience of this ad is mothers and small children.In the text it describes how its all natural and pure. In other ad's the advertisement is more coloring and family oriented, also in this picture the produced is colored but the family is in black and white it is to shows that having this product will bring life to a family. the tone of this ad seems to give of a happy to tone to the ad. I believe that this tone is prefect for this product and they choose this because they want to promote that this is a good product to have and i believe if had a less colorful people would feed into it and show that this product is Dark and Bad, and no family whats something bad in there home. This does not portray a happy home, and the American Dream.